TCL Chinese Theatres
Building the Business Case for Hollywood's Most Iconic Venue
Served as the primary business development operator for the Chinese Theatre's push into gaming and culture. Over five-plus years, I structured partnerships, developed activation concepts, and led a multi-year effort to build an eight-figure deal that would embed a gaming company permanently into Hollywood's most iconic venue - encompassing a live content studio, esports theatre, merch shop, and cultural programming space. Deal work spanned FaZe Clan, Dignitas, XSET, and Global Gaming League.
KEY CONTRIBUTIONS
Director, Sales & Business Development - Gaming & Culture
-
Deal Architecture: Structured the deal framework, revenue model, and asset roadmap for a long-term gaming partnership across the Theatre's Hollywood Blvd properties.
-
Esports Innovation: Early development and E3 launch of the world's first MX4D Esports Theatre.
-
Partnerships & BD: Developed sponsorship frameworks and pitch materials supporting brand discussions with leading gaming orgs and entertainment companies.
-
Activation Execution: Creator-led live events and branded activations; national press coverage.
LEGACY MEETS INNOVATION
Key milestones that brought innovation, entertainment, and esports to Hollywood Boulevard.
E3 Esports Tech Reveal
Unveiled the first MX4D motion-enabled esports theatre at E3. Managed logistics, talent, and vendors for a live demo featuring 4D gaming chairs, immersive effects, and motion-synced gameplay tech.
Hollywood Hammers
Coordinated talent, partnerships, and brand development for Chinese Theatres' esports team. Helped shape org structure, build sponsorship decks, and lead internal operations across content and events.
Streaming with the Stars
Live-audience, live-streamed talk show series spotlighting women in gaming. Led production, talent coordination, and guest experience while overseeing branded content delivery and cross-platform distribution.
BRANDS & COLLABORATORS
Select partners and clients worked with during time at the TCL Chinese Theatres.
WHERE CT IS NOW
While no longer directly involved, the work helped reposition a century-old Hollywood landmark at the intersection of gaming, entertainment, and culture - from the Arena of Valor World Cup on the main stage to years of partnership development with leading gaming organizations. The infrastructure, relationships, and frameworks built during that period continue to shape how the Theatre engages with gaming and creator culture today.
Relive the $500k Arena of Valor World Cup & FaZe vs. FaZe $50k Celebrity Pro-Am
EXPANDING THE STAGE
Key initiatives that reshaped the Chinese Theatres' cultural identity, business partnerships, and entertainment reach.
World's First 4D EFX Esports Theatre
Arena of Valor World Cup on Main Stage
Brand + Celebrity Collaborations
Property + Naming Rights Negotiations
Some projects didn’t launch publicly, but they shaped how I think.
Working on these ideas, even behind the scenes, sharpened my instincts for live experiences, brand strategy, and audience-first storytelling.
Due to confidentiality, a few initiatives are not listed here. These often involved early-stage creative development, partner negotiations, or internal innovation with leading brands.
I’m always open to discussing select work where appropriate.
“You’ve really stepped into this role — your writing shows sharp logic, polished communication, and a presence that reads like a true business executive.”
Robert Laity, CEO
TCL Chinese Theatres
