TCL Chinese Theatres
Reimagining Hollywood’s Most Iconic Theatre
During my time at the TCL Chinese Theatres (CT), I helped lead the development and launch of the world’s first 4D Motion EFX Esports Theatre. Bridging traditional entertainment with gaming innovation, we turned a historic Hollywood landmark into a cutting-edge venue for immersive fan experiences, competitive gaming, and brand activations.
KEY CONTRIBUTIONS
Director, Business Development – Gaming & Partnerships
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Esports Innovation: Launched the world’s first 4D Motion EFX Esports Theatre.
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Partnerships: Secured collaborations across brand, tech, talent, and gaming.
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Creative: Built pitch decks and led creative direction for events and partnerships.
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Activations: Oversaw event logistics and experiential rollouts from concept to launch.
LEGACY MEETS INNOVATION
Key milestones that brought innovation, entertainment, and esports to Hollywood Boulevard.
E3 Esports Tech Reveal
Unveiled the first MX4D motion-enabled esports theatre at E3. Managed logistics, talent, and vendors for a live demo featuring 4D gaming chairs, immersive effects, and motion-synced gameplay tech.
Hollywood Hammers
Oversaw talent coordination, partnerships, and brand development for CT’s esports team. Helped shape org structure, build sponsorship decks, and lead internal operations across content and events.
Streaming with the Stars
Live-audience, live-streamed talk show series spotlighting women in gaming. Led production, talent coordination, and guest experience while overseeing branded content delivery and cross-platform distribution.
BRANDS & COLLABORATORS
Select partners and clients worked with during time at the TCL Chinese Theatres.
WHERE CT IS NOW
While no longer directly involved with the Chinese Theatre's gaming division, the foundational work helped reimagine the Chinese Theatre’s role in the modern entertainment space, transforming a historic landmark into a hub for live gaming, pop culture, and branded experiences. From global esports championships to naming rights and property negotiations with top orgs and brands, those efforts expanded the Chinese Theatre's presence across industries.
Relive the FaZe vs. FaZe $50k Celebrity Pro-Am & $500k Arena of Valor World Cup
EXPANDING THE STAGE
Key initiatives that reshaped the Chinese Theatre's cultural identity, business partnerships, and entertainment reach.
World's First 4D EFX Esports Theatre
Arena of Valor World Cup on Main Stage
Brand + Celebrity Collaborations
Property + Naming Rights Negotiations
Some projects didn’t launch publicly, but they shaped how I think.
Working on these ideas, even behind the scenes, sharpened my instincts for live experiences, brand strategy, and audience-first storytelling.
Due to confidentiality, a few initiatives are not listed here. These often involved early-stage creative development, partner negotiations, or internal innovation with leading brands.
I’m always open to discussing select work where appropriate.
“You’ve really stepped into this role — your writing shows sharp logic, polished communication, and a presence that reads like a true business executive.”
Robert Laity, CEO
TCL Chinese Theatres
